Libros

The rise of multimedia-based and interactive communications with a global reach has rendered the traditional one-way-flow/sender-receiver communication model highly irrelevant. The steady transformation of the Internet into a limitless communication platform has only accelerated shifts in how media work is perceived and practiced. A major implication of those transitions has been a decline of conventional journalism as more media outlets, brutalized by the financial crisis and an empowered public, seek safe cover in cyberspace. The Arab world has not been immune to such shifts: More Arab media organizations are embracing digital technologies as developments in telecommunications infrastructures continue to approach global standards, especially in the oil-rich Gulf region. According to national and international reports, the Arab region is experiencing steady growth in a wide range of communications sectors like the web, mobile telephony and e-services. Over 151 million Arabs have access to the Web while mobile telephony remains one of the most robust markets in the region. Electronic services in government and private sectors have made impressive headway in countries like the UAE, Kuwait, Jordan and Egypt. Likewise, the telecommunications sector has demonstrated interest in catching up with global technological and business trends as national telecom providers diversify their services to embrace television and multimedia products. In this vibrant communications environment, the notion of audiences has gradually given rise to that of users who are able not only to access unlimited sources of information, but to transmit that information to global audiences at the press of a button. Studies show more and more Arabs are turning to cyberspace to fulfill their needs for news, entertainment and information. In this examination of media practice in the Arab region, Ayish and Mellor examine how journalists are adjusting to the new realities of reporting in the digital age. They question the extent to which social media and new media have been empowering for Arab and pan-Arab journalists operating in authoritarian work environments. Drawing on focus group discussions, interviews, and surveys, the authors paint a contemporary and comprehensive picture of how these journalists perceive of and use digital media. The analysis will also examine the Internet-related information behaviors of journalists, their attitudes towards social media and information technology, their commitment towards using such media, and their perception of their new role as a consequence of integrating social media into their practices.

The arrival of the participatory web 2.1 has been hailed by many as a media revolution, bringing with it new tools and possibilities for direct political action. Through specialised online platforms, mainstream social media or blogs, citizens in many countries are increasingly seeking to have their voices heard online, whether it is to lobby, to support or to complain about their elected representatives. Politicians, too, are adopting "new media" in specific ways, though they are often criticised for failing to seize the full potential of online tools to enter into dialogue with their electorates. Bringing together perspectives from around the world, this volume examines emerging forms of citizen participation in the face of the evolving logics of political communication, and provides a unique and original focus on the gap which exists between political uses of digital media by the politicians and by the people they represent.

Dieses Buch bietet Ihnen einen knappen und präzisen Überblick zu den wichtigsten unternehmerischen Herausforderungen sowie Chancen und Risiken in Bezug auf Social Media. Unabhängig davon, welche Art und Größe von Unternehmen oder Abteilung Sie leiten, ob Sie Industriegüter, Konsumgüter oder Dienstleistungen anbieten – Social Media ist ein Faktor, den Sie beobachten und steuern sollten. Stefanie Babka hilft Ihnen dabei, sich und Ihren Mitarbeitern die richtigen Fragen zu stellen, Antworten zu finden und sich so den internen Herausforderungen zu stellen. Denn Social Media ist eine Führungsaufgabe.