«Foundations of Educational Technology: Integrative Approaches and Interdisciplinary Perspectives», SPECTOR, J. Michael (2015)

 

Comunicación y culturaLibros

An engaging book for professional educators and an ideal textbook for certificate, masters, and doctoral programs in educational technology, instructional systems and learning design, Foundations of Educational Technology, Second Edition offers a fresh, interdisciplinary, problem-centered approach to the subject, helping students build extensive notes and an electronic portfolio as they navigate the text. The book addresses fundamental aspects of educational technology theory, research and practice that span various users, contexts and settings; includes a full range of engaging exercises for students that will contribute to their professional growth; and offers the following 4-step pedagogical features inspired by M. D. Merrill’s First Principles of Instruction:

TELL: Primary presentations and pointers to major sources of information and resources

ASK: Activities that encourage students to critique applications and share their individual interpretations

SHOW: Activities that demonstrate the application of key concepts and complex skills with appropriate opportunities for learner responses

DO: Activities in which learners apply key concepts and complex skills while working on practice assignments and/or projects to be created for their electronic portfolios

The second edition of this textbook covers the core objectives addressed in introductory educational technology courses while adding new sections on mobile learning, MOOCs, open educational resources, "big data," and learning analytics along with suggestions to instructors and appendices on effective writing, professional associations, journal and trade magazines.

«Revolución tecnológica y democracia del conocimiento: Por una universidad innovadora», PARRA, Néstor-Hernando; ARENAS-DOLZ, Francisco (2015)

 

LibrosTecnologías de la comunicación

La simultaneidad de cambios en la tecnología y en la forma de comunicación explica la irrupción veloz de la sociedad del conocimiento en sustitución de la sociedad industrial con sus consiguientes efectos en todos los ordenamientos, social, económico, y político, también en la psicología y comportamiento de los seres humanos. El dilema que enfrenta el ciudadano desde sus diferentes roles es el de asumir o rechazar los cambios. La cuestión que motiva la investigación que han realizado los autores de este libro es el papel que le corresponde jugar a los responsables de la educación, particularmente a los de la educación superior, y sus posibles efectos sobre el sistema político democrático haciéndolo más inclusivo e igualitario. Lo cierto es que el gran salto tecnológico –la sustitución del sistema analógico por el binario– ha dado lugar al cosmopolitismo digital y a la disponibilidad abierta del conocimiento a todos, con lo que ha surgido un nuevo paradigma económico que se proyecta sobre las demás esferas de la vida social: democracia cognitiva mediante la educación para todos.
Una universidad innovadora –en contraposición a la del statu quo– tiene una doble misión. En primer lugar, adaptarse, en función del pensamiento crítico, a la modernidad científica y social, integrarla y aportar enseñanzas útiles a la sociedad. Para ello es fundamental comprender los profundos cambios –a veces bruscos e insospechados– que han introducido los nuevos sistemas de comunicación no sólo en los procesos productivos y en las instituciones políticas, sociales y culturales, sino también en la mente y el comportamiento humano. Además, es necesario ofrecer una cultura más allá de lo profesional en la que impere la ética de la democracia del conocimiento. Fuerza comprender que las oportunidades de la sociedad del conocimiento tienden a facilitar vivir mejor y progresar equitativamente. La tesis de la educación básica común universal sirve para resaltar una función que ha caracterizado a la universidad de siempre: el cultivo de la filosofía, la reflexión y las humanidades entendidas éstas como las artes liberales, las acciones que liberan al individuo y le permiten cumplir con su misión en armonía con la cambiante realidad social.

«Critical Learning in Digital Networks», JANDRIC, Petar; BORAS, Damir (Eds.) (2015)

 

LibrosTecnologías de la comunicación

This ambitious multidisciplinary volume assembles diverse critical-theory approaches to the current and future states of networked learning. Expert contributors expand upon the existing literature by analyzing the ethical aspects of networked learning and the ongoing need for more open, inclusive, and socially engaged educational practice. Chapters explore in depth evolving concepts of real and virtual, the processes of learning in, against, and beyond the internet, and the role of critical pedagogy in improving social conditions. In all, coverage is both realistic and positive about the potential of digital technologies in higher education as well as social and academic challenges on the horizon.

Included among the topics:

Counting on use of technology to enhance learning.
Decentralized networked learning through online pre-publication.
The reality of the online teacher.
Moving from urban to virtual spaces and back.
The project of a virtual emancipatory pedagogy.
Using information technologies in the service of humanity.

It is no longer a question of "Can technology enhance learning" it's a given that it does.

Critical Learning in Digital Networks offers education researchers, teacher educators, instructional technologists, and instructional designers tools and methods for strengthening this increasingly vital interconnection.

«Identity, Community, and Learning Lives in the Digital Age», ERSTAD, Ola; SEFTON-GREEN, Julian (Eds.) (2015)

 

LibrosSociología de la comunicación

Recent work on education, identity and community has expanded the intellectual boundaries of learning research. From home-based studies examining youth experiences with technology, to forms of entrepreneurial learning in informal settings, to communities of participation in the workplace, family, community, trade union and school, research has attempted to describe and theorize the meaning and nature of learning. Identity, Community, and Learning Lives in the Digital Age offers a systematic reflection on these studies, exploring how learning can be characterized across a range of 'whole-life' experiences. The volume brings together hitherto discrete and competing scholarly traditions: sociocultural analyses of learning, ethnographic literacy research, geo-spatial location studies, discourse analysis, comparative anthropological studies of education research and actor network theory. The contributions are united through a focus on the ways in which learning shapes lives in a digital age.

«E-Learning, E-Business, Enterprise Information Systems, and E-Government», ARABNIA, Hamid R.; BAHRAMI, Azita; TINETTI, Fernando G.; DELIGIANNIDIS, Leonidas; JANDIERI, George; SOLO, Ashu M. G. (Eds.) (2015)

 

Comunicación y culturaLibros

E-Learning, E-Business, Enterprise Information Systems, and E-Government is a compendium of articles and papers that were presented at EEE '13, an international conference that serves researchers, scholars, professionals, students, and academicians. Selected topics include: * Learning Methods, E-Learning + Educational Tools, and Related Issues* E-Government And Issues Of Interest To Government, Elected Officials, and Relevant Agencies* E-Business, E-Commerce, E-Banking, Enterprise Information Systems, and Security* Management, Tools, Web, Information Extraction + Applications and Standards* E-Commerce And Privacy + Education and Learning Methods + Knowledge-Based Systems

«Research Handbook on International Law and Cyberspace», TSAGOURIAS, Nikolaos; BUCHAN, Russell (Eds.) (2015)

 

Estructura y políticas de la comunicaciónLibros

This timely Research Handbook contains an analysis of various legal questions concerning cyberspace and cyber activities and provides a critical account of their effectiveness. Expert contributors examine the application of fundamental international law principles to cyberspace such as sovereignty, jurisdiction, state responsibility, individual criminal responsibility, and intellectual property rights. In addition to this, they explore the application of international law rules to cyber terrorism, cyber espionage, cyber crime, cyber attacks and cyber war and discuss the cyber security policies of international and regional institutions.

«Leading Issues in Social Media Research», ROSPIGLIOSI, Asher; GREENER, Sue (Eds.) (2015)

 

LibrosSociedad de la información

Social media is a field of growing importance in our understanding of society, business and education. Emerging from the rapid adoption of internet technologies, social media is liable to grow even more ubiquitous, as the smart phone, tablet and other mobile platforms proliferate. Social media is of intense interest to business, the public sector, educators and analysts both as an exciting way of harnessing technology and widening participation, but also as the generator of big data – which offers a wealth of content for analysis. Leading Issues in Social Media seeks to further our appreciation of the impact of social media by gathering papers presented by a range of academic voices. The volume came about as a result of the editors, Sue Greener and asher Rospigliosi, hosting the first European Conference on Social Media at the University of Brighton in 2114. From those three days in which academics and practitioners gath-ered, debated, discussed and learned and the ensuing conversations there emerged these exciting papers that further our thinking about the leading issues in social media.

«Fare business col Digital Marketing», TESTA, Andrea (2015)

 

LibrosPublicidad y comunicación organizacional

Fare business in un mare di device diversi, con l’impennata di accessi da dispositivi mobili, non è cosa semplice. Sicuramente è monitorabile in modo scrupoloso rispetto ai mezzi pubblicitari tradizionali. Ma oggi fare pubblicità e marketing tradizionale è ancora dividere cosa accade fuori rete da cosa succede invece nei presidi informatici? Cosa fare per promuovere il proprio sito web e come gestire al meglio le attività sui social network? In questo volume proviamo a dare alcuni semplici consigli, sia teorici che pratici, su come eseguire operazioni di implementazione, analisi e monitoraggio delle attività di digital marketing, al fine di comprendere non solo come raggiungere gli obiettivi prefissati, ma come seguirne l’evoluzione definendo step intermedi.

«Handbook of Research on Integrating Social Media into Strategic Marketing», HAJLI, Nick (2015)

 

LibrosPublicidad y comunicación organizacional

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.1 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today's marketing environments.

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