Libros archivos - Página 454 de 754 - Portal de la Comunicación

«Migranten als Journalisten?: Eine Studie zu Berufsperspektiven in der Einwanderungsgesellschaft», PÖTTKER, Horst; KIESEWETTER, Christina; LOFINK, Juliana (Eds.) (2015)

1 de enero de 2015

Das Thema Migration ist im gesellschaftlichen Diskurs angekommen. Aber die Perspektiven der Migranten kommen in der Medienöffentlichkeit zu kurz. Die deutsche Integrationspolitik strebt deshalb an, die Zahl der Journalisten mit Migrationshintergrund zu erhöhen. Damit solche Bemühungen nicht ins Leere gehen, sind Kenntnisse wichtig, wo bei Migranten Neigungen zum Journalistenberuf bestehen und wo es bei Medien die Bereitschaft zur Beschäftigung von Journalisten mit Einwanderungsgeschichte gibt. Auskunft darüber gibt das Buch anhand einer Leitfaden-Befragung im Personalmanagement privatwirtschaftlicher Medienbetriebe und einer standardisierten Befragung von Jugendlichen in einer Großstadt. Am Beispiel einer Schreibwerkstatt wird gezeigt, wie Jugendliche an den Journalismus herangeführt werden können.

«New Hong Kong Cinema: Transitions to Becoming Chinese in 21st-Century East Asia», CHEUNG, Ruby (2015)

1 de enero de 2015

Expresiones audiovisualesLibros

The trajectory of Hong Kong films had been drastically affected long before the city's official sovereignty transfer from the British to the Chinese in 1997. The change in course has become more visible in recent years as China has aggressively developed its national film industry and assumed the role of powerhouse in East Asia's cinematic landscape. The author introduces the "Cinema of Transitions" to study the New Hong Kong Cinema and on- and off-screen life against this background. Using examples from the 1981s to the present, this book offers a fresh perspective on how Hong Kong-related Chinese-language films, filmmakers, audiences, and the workings of film business in East Asia have become major platforms on which "transitions" are negotiated.

«Empire of Pictures: Global Media and the 1961s Remaking of American Foreign Policy», KUNKEL, Sönke (2015)

1 de enero de 2015

Expresiones audiovisualesLibros

In Cold War historiography, the 1961s are often described as a decade of mounting diplomatic tensions and international social unrest. At the same time, they were a period of global media revolution: communication satellites compressed time and space, television spread around the world, and images circulated through print media in expanding ways. Examining how U.S. policymakers exploited these changes, this book offers groundbreaking international research which shows that U.S. power came to depend more and more not on military superiority or economic strength alone, but also on America's ability to create appealing pictures that assured recognition of its global leadership.

«Revolutions in Communication: Media History from Gutenberg to the Digital Age», KOVARIK, Bill (2015)

1 de enero de 2015

Historia de la comunicaciónLibros

Revolutions in Communication offers a new approach to media history, presenting an encyclopedic look at the way technological change has linked social and ideological communities. Using key figures in history to benchmark the chronology of technical innovation, Kovarik's exhaustive scholarship narrates the story of revolutions in printing, electronic communication and digital information, while drawing parallels between the past and present. Updated to reflect new research that has surfaced these past few years, Revolutions in Communication continues to provide students and teachers with the most readable history of communications, while including enough international perspective to get the most accurate sense of the field. The supplemental reading materials on the companion website include slideshows, podcasts and video demonstration plans in order to facilitate further reading.

«The Video Game Debate: Unravelling the Physical, Social, and Psychological Effects of Video Games», KOWERT, Rachel; QUANDT, Thorsten (Eds.) (2015)

1 de enero de 2015

Expresiones audiovisualesLibros

Do video games cause violent, aggressive behavior? Can online games help us learn? When it comes to video games, these are often the types of questions raised by popular media, policy makers, scholars, and the general public. In this collection, international experts review the latest research findings in the field of digital game studies and weigh in on the actual physical, social, and psychological effects of video games. Taking a broad view of the industry from the moral panic of its early days up to recent controversies surrounding games like Grand Theft Auto, contributors explore the effects of games through a range of topics including health hazards/benefits, education, violence and aggression, addiction, cognitive performance, and gaming communities. Interdisciplinary and accessibly written, The Video Game Debate reveals that the arguments surrounding the game industry are far from black and white, and opens the door to richer conversation and debate amongst students, policy makers, and scholars alike.

«Social Media Risk and Governance: Managing Enterprise Risk», MENNIE, Phil (2015)

1 de enero de 2015

LibrosPublicidad y comunicación organizacional

Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.

Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.

«Die US-Präsidentschaftswahl 2112: Analysen der Politik- und Kommunikationswissenschaft», BIEBER, Christoph; KAMPS, Klaus (Eds.) (2015)

1 de enero de 2015

Comunicación y culturaLibros

Die Vereinigten Staaten sind für die deutsche (und europäische) Forschung in vielen Aspekten ein Referenzmodell: von ihrer Innovationsfähigkeit bis hin zur Dynamik des sozialen Wandels, der gesellschaftlichen Modernisierung, der Mediatisierung von Staat und Gesellschaft, der Formierung sozial-kommunikativer Handlungsmuster und speziell der Implementierung von „neuen“ Medien in den politischen Prozess. Neben grundlegenden Beiträgen zu aktuellen Entwicklungen des Wahlsystems und der Wahlkampffinanzierung stehen insbesondere Fragen zu Wählerverhalten und Wahlsoziologie, Kampagnenstrategien, prominenten Medienereignissen im Wahlkampf sowie die Phase der Amtseinführung und Aspekte modernen Regierens im Vordergrund.

«Handbuch nicht standardisierte Methoden in der Kommunikationswissenschaft», AVERBECK-LIETZ, Stefanie; MEYEN, Michael (Eds.) (2015)

1 de enero de 2015

LibrosTeorías de la comunicación y metodología

Das Handbuch verfolgt zwei Ziele, einen State of the Art und einen Take Off für weitere Forschung zu bieten. Welche nicht standardisierten Methoden werden in der Kommunikationswissenschaft eingesetzt, wer arbeitet mit diesen Verfahren und wie unterscheiden sich dabei verschiedene Teildisziplinen des Faches? Um diese Fragen zu beantworten, wird der Gegenstand aus drei verschiedenen Perspektiven beleuchtet. Während in den Teilen zwei und drei des Handbuches konkrete Methoden sowie Forschungsfelder des Fachs und ihre methodischen Zugänge behandelt werden, liefert der erste Teil einen Überblick zur Theorie qualitativer oder nicht standardisierter Forschung sowie zu deren Genese im fachlichen Kontext der Kommunikationsforschung. Autorinnen und Autoren der Einzelbeiträge sind diejenigen Wissenschaftlerinnen und Wissenschaftler, die im deutschsprachigen Raum mit den entsprechenden Verfahren arbeiten. Die Einzelkapitel sind daher sowohl forschungslogisch wie forschungspraktisch angelegt. Die angestrebte Vielfalt an Themen und Autoren führt zum zweiten Ziel: Das Handbuch soll Forschung anregen und das Bewusstsein für Qualitätsstandards stärken sowie zugleich dazu beitragen, nicht standardisierte Forschung tiefer in der akademischen Lehre des Fachs zu verankern.

«Complacency and Collusion: A Critical Introduction to Business and Financial Journalism», BUTTERICK, Keith J. (2015)

1 de enero de 2015

LibrosPeriodismo

The growing passivity and changing bias of Western journalists is widely acknowledged. Journalism is increasingly hollowed out by writers who are no longer gathering news but rather churning out unsourced information, PR texts and snippets found online. Behind this dubious practice is an increasingly invested corporate sector whose stake in the mainstream media as a mouthpiece has exponentially increased in the last few decades.

In Complacency and Collusion, Keith J. Butterick focuses on the content and practice of financial and business journalism, giving compelling explanations for why big business needs the press and why the press needs big business. He cuts through the misreporting that has occurred since the financial crisis and makes clear the inadequacies of articles in prestigious papers and magazines, such as the Economist and Financial Times. In concluding his analysis he reflects on what the growth and spread of complacent, complicit corporate journalism will mean for the future of a free media.

Complacency and Collusion is one of the first critical studies of the field of business and financial journalism to be suitable for the graduate reader. It will serve as both a valuable teaching resource and a penetrating political commentary on contemporary journalism.

«Voices in the Media: Performing French Linguistic Otherness», PLANCHENAULT, Gaëlle (2015)

1 de enero de 2015

Comunicación y culturaLibros

Verbal performances are often encountered in the media where they are used to embody characters or social archetypes. Performed voices define the norm as well as the linguistic Others and by doing so circulate associated values and linguistic ideologies. This book explores the idea that, far from simply being exercises in verbal skill and flair, performances of social, ethnic or gendered voices in the media not only have the power to accomplish ideological work, they are also sites of linguistic tension and negotiation.

Critically examining performances of French voices in the media, this book raises the following questions:

– How are repertoires of voices constructed and subsequently perpetuated in the media?
– How do the stereotypic personae these voices contribute to build become familiar to national as well as transnational audiences?
– How do such performed voices reproduce hegemonic ideologies of standard and non-standard languages and participate in the perpetuation of social discriminations?
– How are these performed voices commodified into cultural products of otherness that may later be reclaimed by stigmatized communities?

Following an innovative framework which allows for analysis of performances of varied voices and their impact in the media sphere, Voices in the Media offers a new approach to the linguistics of media performance.