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«Communication, Digital Media and Everyday Life», CHALKLEY, Tony; HOBBS, Mitchell; BROWN, Adam; CINQUE, Toija; WARREN, Brad; FINN, Mark (2015)

1 de enero de 2015

LibrosTeorías de la comunicación y metodología

Communication, Digital Media and Everyday Life (Second Edition) uses stories to explain the journey from 'new media in communication' to 'digital media is communication' and provide a clear introduction to communication and media theory and practice. For Generations Y and Z, digital media is now embedded into most aspects of daily life and integrated into contemporary communication as much as speaking, reading and writing. This book encourages readers to understand how they use 'new' media to do 'old' things and explores how concepts of communication, digital media and everyday life intersect with one another.

The first section part of the book introduces the building blocks of communication; its basic tools, devices and approaches. The second section part takes these ideas and concepts in the first part and applies them to ânewâ media: it considers including ideology in film and television; organisational communication; and values in the new digital world; and how identity, privacy, deception and truth have been redefined. The third part section part looks at communication today-including the redefinition of identity, privacy, deception and truth- and explores what it might be like to live in an increasingly digital world.

«Philosophy of Emerging Media: Understanding, Appreciation, Application», FLOYD, Juliet; KATZ, James E. (Eds.) (2015)

1 de enero de 2015

Comunicación y culturaLibros

The term <"emerging media>" responds to the <"big data>" now available as a result of the larger role digital media play in everyday life, as well as the notion of <"emergence>" that has grown across the architecture of science and technology over the last two decades with increasing imbrication. The permeation of everyday life by emerging media is evident, ubiquitous, and destined to accelerate. No longer are images, institutions, social networks, thoughts, acts of communication, emotions and speech-the <"media>" by means of which we express ourselves in daily life-linked to clearly demarcated, stable entities and contexts. Instead, the loci of meaning within which these occur shift and evolve quickly, emerging in far-reaching ways we are only beginning to learn and bring about.

This volume's purpose is to develop, broaden and spark future philosophical discussion of emerging media and their ways of shaping and reshaping the habitus within which everyday lives are to be understood. Drawing from the history of philosophy ideas of influential thinkers in the past, intellectual path makers on the contemporary scene offer new philosophical perspectives, laying the groundwork for future work in philosophy and in media studies. On diverse topics such as identity, agency, reality, mentality, time, aesthetics, representation, consciousness, materiality, emergence, and human nature, the questions addressed here consider the extent to which philosophy should or should not take us to be facing a fundamental transformation.

«Networked Public: Digital Media and Social Change in Contemporary China», HE, Wei (2015)

1 de enero de 2015

LibrosSociedad de la información

This book coins the term “Networked Public” to describe the active social actors in new media ecology. The author argues that, in today’s network society, Networked Public Communication is different than, yet has similarities with, mass communication and interpersonal communication. As such it is the emergent paradigm for research. The book reviews the historical, technological and social context for the rising of Networked Public, analyzes its constituents and characteristics, and discusses the categories and features of social media in China. By analyzing abundant cases from recent years, the book provides answers to the key questions at micro, meso and macro-levels, including how information flows under regulation in the process of Networked Public Communication; what its features and models are; what collective action strategies and“resistance culture”have been developed as a result of Internet regulate; the nature of power games among Networked Public, mass media, political forces and capital, and the links with the development of Chinese civil society.

«The Antihero in American Television», BRUUN VAAGE, Margrethe (2015)

1 de enero de 2015

Expresiones audiovisualesLibros

The antihero prevails in recent American drama television series. Characters such as mobster kingpin Tony Soprano (The Sopranos), meth cook and gangster-in-the-making Walter White (Breaking Bad) and serial killer Dexter Morgan (Dexter) are not morally good, so how do these television series make us engage in these morally bad main characters? And what does this tell us about our moral psychological make-up, and more specifically, about the moral psychology of fiction?

Vaage argues that the fictional status of these series deactivates rational, deliberate moral evaluation, making the spectator rely on moral emotions and intuitions that are relatively easy to manipulate with narrative strategies. Nevertheless, she also argues that these series regularly encourage reactivation of deliberate, moral evaluation. In so doing, these fictional series can teach us something about ourselves as moral beings―what our moral intuitions and emotions are, and how these might differ from deliberate, moral evaluation.

«Animation in China: History, Aesthetics, Media», MACDONALD, Sean (2015)

1 de enero de 2015

Historia de la comunicaciónLibros

By the turn of the 21st century, animation production has grown to thousands of hours a year in the People’s Republic of China (PRC). Despite this, and unlike American blockbuster productions and the diverse genres of Japanese anime, much animation from the PRC remains relatively unknown.

This book is an historical and theoretical study of animation in the PRC. Although the Wan Brothers produced the first feature length animated film in 1941, the industry as we know it today truly began in the 1951s at the Shanghai Animation Film Studio (SAFS), which remained the sole animation studio until the 1980s. Considering animation in China as a convergence of the institutions of education, fine arts, literature, popular culture, and film, the book takes comparative approaches that link SAFS animation to contemporary cultural production including American and Japanese animation, Pop Art, and mass media theory. Through readings of classic films such as Princess Iron Fan, Uproar in Heaven, Princess Peacock, and Nezha Conquers the Dragon King, this study represents a revisionist history of animation in the PRC as a form of "postmodernism with Chinese characteristics."

As a theoretical exploration of animation in the People’s Republic of China, this book will appeal greatly to students and scholars of animation, film studies, Chinese studies, cultural studies, political and cultural theory.

«Friended at the Front: Social Media in the American War Zone», SILVESTRI, Lisa Ellen (2015)

1 de enero de 2015

LibrosSociedad de la información

For most of us, clicking "like" on social media has become fairly routine. For a Marine, clicking "like" from the battlefield lets his social network know he's alive. This is the first time in the history of modern warfare that US troops have direct, instantaneous connection to civilian life back home. Lisa Ellen Silvestri's Friended at the Front documents the revolutionary evolving military guidelines for social media engagement, Silvestri explores specific practices amongst active duty Marines such as posting photos and producing memes. Her interviews, observations, and research reveal how social network sites present both an opportunity to connect with civilians back home, as well as an obligation to do so–one that can become controversial for troops in a war zone. Much like the war on terror itself, the boundaries, expectations, and dangers associated with social media are amorphous and under constant negotiation. Friended at the Front explains how our communication landscape changes what it is like to go to war for individual service members, their loved ones, and for the American public at large change in the way we communicate across fronts. Social media, Silvestri contends, changes what it's like to be at war. Based on in-person interviews and online with the US Marines, Friended at the Front explores the new media habits, attitudes, and behaviors of troops on the ground in Iraq and Afghanistan, and some of the complications that emerge in their wake. The book pays particular attention to the way US troops use Facebook and YouTube to narrate their experiences to civilian network members, to each other, and, not least of all, to themselves. After she reviews evolving military guidelines for social media engagement, Silvestri explores specific practices amongst active duty Marines such as posting photos and producing memes. Her interviews, observations, and research reveal how social network sites present both an opportunity to connect with civilians back home, as well as an obligation to do so–one that can become controversial for troops in a war zone. Much like the war on terror itself, the boundaries, expectations, and dangers associated with social media are amorphous and under constant negotiation. Friended at the Front explains how our communication landscape changes what it is like to go to war for individual service members, their loved ones, and for the American public at large.

«The Future Internet: Alternative Visions», WINTER, Jenifer; ONO, Ryota (Eds.) (2015)

1 de enero de 2015

LibrosTecnologías de la comunicación

Readers seeking to gain a handle on the internet's global expansion will find this book rich in scholarly foundations combined with cutting-edge discussion of emerging ICTs and services and the complex societal contexts in which they are embedded. To explore possibilities to the fullest extent, a sociotechnical systems approach is employed, focusing on the interplay of technical, social, cultural, political, and economic dynamics to explore alternative futures (ones that are not part of the dominant discourse about the internet).

These shared perspectives are not well addressed elsewhere in current discussions. Awareness of these dynamics, and the fluidity of the future, is important, as humankind moves forward into the uncertain future. Due to the sociotechnical complexity of the Internet, policymakers, businesspeople, and academics worldwide have struggled to keep abreast of developments. This volume's approach is intended to stimulate dialogue between academics and practitioners on a topic that will affect most aspects of human life in the near-term future.

«Psychology of Fear, Crime and the Media: International Perspectives», CHADEE, Derek (Ed.) (2015)

1 de enero de 2015

Comunicación y culturaLibros

The media continue to have a significant persuasive influence on the public perception of crime, even when the information presented is not reflective of the crime rate or actual crime itself. There have been numerous theoretical studies on fear of crime in the media, but few have considered this from a social psychological perspective. As new media outlets emerge and public dependence on them increases, the need for such awareness has never been greater. This volume lays the foundation for understanding fear of crime from a social psychological perspective in a way that has not yet been systematically presented to the academic world.

This volume brings together an international team of experts and scholars to assess the role of fear and the media in everyday life. Chapters take a multidisciplinary approach to psychology, sociology and criminology and explore such topics as dual process theory, construal level theory, public fascination with gangs, and other contemporary issues.

«Digital Marketing», PATUKALE, Vinayak (2015)

1 de enero de 2015

Economía de la comunicaciónLibros

Marketing strategy is changing. Traditional approaches that have worked for decades, or even centuries, are being swept away. In their place are a confusing mix of new, digital methods of building online presence of your brand , reaching out to customers and adding value to their relationships.
Compared to traditional methods of advertising, Digital Marketing offers rather realistic costs, particularly important for small- and medium-size businesses and start-ups, accurate targeting and excellent reporting.
This book is perfect guide for all business owners and also individuals to grow their business through various Digital Marketing channels:
Email Marketing, Social Media, Video Marketing, Mobile Marketing, Creative Website and SEO, eCommerce etc.

«Library Linked Data in the Cloud: OCLC's Experiments with New Models of Resource Description», GODBY, Carol Jean; WANG, Shenghui; MIXTER, Jeffrey K. (2015)

1 de enero de 2015

Comunicación y culturaLibros

This book describes OCLC's contributions to the transformation of the Internet from a web of documents to a Web of Data. The new Web is a growing `cloud' of interconnected resources that identify the things people want to know about when they approach the Internet with an information need. The linked data architecture has achieved critical mass just as it has become clear that library standards for resource description are nearing obsolescence. Working for the world's largest library cooperative, OCLC researchers have been active participants in the development of next-generation standards for library resource description. By engaging with an international community of library and Web standards experts, they have published some of the most widely used RDF datasets representing library collections and librarianship.

This book focuses on the conceptual and technical challenges involved in publishing linked data derived from traditional library metadata.

This transformation is a high priority because most searches for information start not in the library, nor even in a Web-accessible library catalog, but elsewhere on the Internet. Modeling data in a form that the broader Web understands will project the value of libraries into the Digital Information Age.

The exposition is aimed at librarians, archivists, computer scientists, and other professionals interested in modeling bibliographic descriptions as linked data. It aims to achieve a balanced treatment of theory, technical detail, and practical application.

Table of Contents: Preface / Library Standards and the Semantic Web / Modeling Library Authority Files / Modeling and Discovering Creative Works / Entity Identification Through Text Mining / The Library Linked Data Cloud / Bibliography / Authors' Biographies