«Inflection Point: How the Convergence of Cloud, Mobility, Apps and Data Will Shape the Future of Business», STAWSKI, Scott (2015)

 

LibrosTecnologías de la comunicación

Today, a hurricane is forming, and businesses are headed straight into it. This hurricane is arising from the convergence of several enormous trends in information technology, including cloud, mobility, Software as a Service, and Big Data. In Inflection Point, Scott Stawski shows how to harness these fierce winds of change, put them at your back, and sail towards greater competitiveness and customer value.

Stawski explains the strategic implications of today’s new technology paradigms, helping you reshape strategy to embrace and profit from them. You’ll discover how technology and other factors are driving a radical new round of disintermediation, reintermediation, and disruption–and what that means to you and your company.

Stawski shows how to go beyond inadequate incremental improvements, dramatically reducing IT spend and virtually eliminating IT capital expenditures. One meaningful step at a time, you’ll learn how to transform Operational IT into both a utility and a true business enabler, bringing new speed, flexibility, and focus to what really matters: your true core competencies.

BUILD A CONTINUAL TRANSFORMATION ENVIRONMENT THAT’S READY FOR ANYTHING
Focus on high-value core competencies, not fixed assets or unchanging processes
CONSUME IT THE WAY YOU CONSUME ELECTRICITY
Stop running data centers, buying software, and managing applications–forever!
LEVERAGE THE CLOUD’S SIMPLICITY WITHOUT LOSING CONTROL OR SECURITY
Use standards and governance to maximize cloud benefits with minimal risk
HARNESS THE PRECIOUS ASSET YOU MUST ALWAYS KEEP CLOSE: DATA
Build data-centric operations to deliver the right knowledge, right now, wherever it’s needed

«Social Media Management: Technologies and Strategies for Creating Business Value», VAN LOOY, Amy (2015)

 

Economía de la comunicaciónLibros

This undergraduate textbook adopts the perspective of organizations – not individuals – and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

«Integrating the Web into Everyday Library Services: A Practical Guide for Librarians», LEGGETT, Elizabeth R. (2015)

 

Comunicación y culturaLibros

Integrating the Web into Everyday Library Services: A Practical Guide for Librarians is designed to introduce the reader to advanced online research techniques by explaining the concepts behind a variety of modern technological innovations. It is written with the idea that the reader will need to conduct advanced research, help patrons conduct research, or teach classes about a variety of Internet-related topics.

«Digital Methods for Social Science: An Interdisciplinary Guide to Research Innovation», SNEE, Helene; HINE, Christine; ROBERTS, Steven; WATSON, Hayley (Eds.) (2015)

 

LibrosTeorías de la comunicación y metodología

Social science research requires methods that are responsive to and congruent with contemporary social formations. Digital technologies present a challenge to which social researchers must rise, and in turn offer the chance to access, generate and analyse new information in new ways and address new research questions. In response to this challenge, this interdisciplinary collection considers the quantitative and qualitative analysis of social media, addressing the contemporary concern with 'big data' but also the rich or 'thick data' available. It provides examples of research that has sought to explore digital methods through comparing and combining these with 'offline' or traditional approaches, and presents case studies that are both innovative in their use of new, existing and combined methods but also question the nature of innovation. It also develops some of the key challenges in mainstreaming digital methods, including debates in educational research, research with young people, and the ethical issues that digital and social researchers face.

«110 Great Social Media Marketing Ideas», MILES, Colin (2015)

 

Economía de la comunicaciónLibros

With the growth of social media in both our professional and private life, it makes sense for a business or corporation to harness the power and reach of social media to promote, educate or engage the pubic about their product or service. Organised into five sections: (i) Social Communication (ii) Social Marketing (iii) Social Selling (iv) Social Business (v) Social Impact, the book will share through case studies how to encapsulate the power and usage of Social Media, how to select the appropriate global social network and how to draw up a campaign to make it work for you. Everything is interconnected and definitions are hard to make categorical or academic in this 'space', but the book will lead readers to understand better the 'fit' Social Media has to business now and how it has proven to be inescapable and invaluable.

«Information Doesn't Want to be Free: Laws for the Internet Age», DOCTOROW, Cory (2015)

 

LibrosSociedad de la información

In sharply argued, fast-moving chapters, Cory Doctorow's Information Doesn't Want to Be Free takes on the state of copyright and creative success in the digital age. Can small artists still thrive in the Internet era? Can giant record labels avoid alienating their audiences? This is a book about the pitfalls, and the opportunities, creative industries (and individuals) are confronting today–about how the old models have failed or found new footing, and about what might soon replace them. An essential read for anyone with a stake in the future of the arts, Information Doesn't Want to Be Free offers a vivid guide to the ways creativity and the Internet interact today, and to what might be coming next.

«Active audiences and journalism. Analysis of the quality and regulation of the user generated contents.», MESO AYERDI, Koldobika; AGIRREAZKUENAGA ONAINDIA, Irati; LARRONDO URETA, Aina (Eds.) (2015)

 

LibrosPeriodismo

Even if journalism has always been in continuous transition, nowadays it seems to be going through a time of especial uncertainty and changes. Together with constant updating, abundance of information and innovation in the formats, genres and devices, nowadays participatory journalism represents one of the main challenges of journalism and the mass media. This book approaches this adaptation by analyzing different experiences and models of citizen participation and interactive journalists, besides paying special attention to the debate on the quality of user-generated content and the value of the relation between the media and audiences to strengthen the value of mediated communication.

«SlutWalk. Feminism, Activism and Media», MENDES, Kaitlynn (2015)

 

LibrosSociología de la comunicación

SlutWalk is a study of the global anti-rape movement of the same name, in eight nations which organized marches: Australia, Canada, India, New Zealand, Singapore, South Africa, the UK and the US. It demonstrates the mainstream news' unprecedented support for SlutWalk, suggesting that we may be finally moving away from an era in which feminism is seen as dead, redundant or passé. Yet despite this overwhelming support, mainstream coverage was often shallow, particularly when compared to the feminist blogosphere, which provided sophisticated and nuanced analyses of sexual assault and rape culture. The feminist blogosphere was also a key site for critiquing patriarchal rape myths, and providing 'counter-memories' of the movement. This book examines representations of the movement in mainstream news and feminist blogs, and documents the experiences, routines and strategies of 22 organizers who were involved in the movement between 2111 and 2014. In doing so, it presents a robust and original analysis of modern feminist activism from various angles, and is a must-read for anyone interested in modern feminist protest and campaigns.

«The Theory of the Social Practice of Information», WAY, Maria (2015)

 

LibrosTeorías de la comunicación y metodología

Fattorello's The Theory of the Social Practice of Information is the only Italian theory of communication. It is not only relevant to journalism and communication, but also to society in general. Fattorello addresses the differences between contingent and non-contingent information. The theory is translated into English for the first time and is contextualized and put into a historical framework by Prof. Ragnetti's additional text. The article by Ragnetti and Dr. Francesca Romana Seganti, reprinted at the end of the book, shows the theory's utility today. Translated for the first time into English, this book will add to the cannon of theoretical works in communication at a time when works from outside the Anglo-American milieu are increasingly being considered.

«Media and Political Contestation in the Contemporary Arab World. A Decade of Change», JAYYUSI, Lena; ROALD, Anne Sofie (Eds.) (2015)

 

Comunicación y culturaLibros

This book addresses the roles of various media in the shaping and active contestation of particular conflicts and political agendas in the Arab world. Interdisciplinary contributions examine the socio-political dynamics generated in and through media, with perspectives emerging from media studies, anthropology, religious studies, and political science. This book explores both new media and older media forms and formats including the press, satellite television, Facebook, Web.2 technology, posters, and music videos. Topics range across the politics of popular culture, women scholars' religious fatwas, the Palestinian visual public sphere, Hezbollah's media policy, women's presence on Arab satellite television, and the uses of Facebook in the Tunisian revolution. Contributors include such well-known scholars as Charles Hirschkind, Marwan Kraidy, Amahl Bishara, and Olfa Lamloum.

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