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«The United States Newspaper Program. Cataloging Aspects», CARTER, Ruth C. (Ed.) (2015)

1 de enero de 2015

Originally published in 1986. Here is a valuable and engaging overview of the cataloging aspects of the United States Newspaper Program, the most extensive and comprehensive original cataloging enterprise undertaken in America. The importance of newspapers for purposes of historical research is obvious. The USNP was a cooperative national effort among the states and the federal government to locate, catalog, and preserve on microfilm newspapers published in the United States from the eighteenth century to the present. Running until 2107, the USNP was an essential program of preserving journalism history as well as records of historical events. This book talks through the cataloging process in Pennsylvania as an example.

«Theorizing Pedagogical Interaction. Insights from Conversation Analysis», ZHANG WARING, Hansun (2015)

1 de enero de 2015

Comunicación y culturaLibros

Pedagogical interaction can be observed through many different landscapes, such as the graduate seminar, the writing skills center, the after-school literacy program, adult ESL classrooms, and post-observation conferences. By viewing these settings through the lens of conversation analysis, this volume lays the groundwork for three principles of pedagogical interaction: competence, complexity, and contingency. The author explores these principles and how they inform what makes a good teacher, how people learn, and why certain pedagogical encounters are more enlightening than others. Drawn from the author’s original research in various pedagogical settings, this volume collects empirical insights from conversation analysis and contributes to theory building.

«Europe in the Media. A Comparison of Reporting, Representation, and Rhetoric in National Media Systems in Europe», KEVIN, Deirdre (2015)

1 de enero de 2015

LibrosPeriodismo

Europe in the Media draws together the results of several research projects that examined media coverage of European political and cultural affairs and media representations of Europe. The book attempts to outline some of the important debates regarding European integration and to describe the media landscape in which these debates are informed, reflected, and facilitated. The research presented sought to answer several questions, namely the role of the media in the democratic process at the European level and the extent to which the media contributes to and reflects the process of European integration. The book provides a wide scope of comparative analysis, allowing for an extremely interesting overview of the way that national media systems in France, Germany, Ireland, Italy, the Netherlands, Poland, Spain, Sweden, and the United Kingdom approach the issue of European integration.

Based on the news output of over 51 media outlets in eight countries, this book contains the original data gathered by experts during two 1-week monitoring periods, as well as data that was collected and coded by experts with reference to the programming of more than 12 major broadcasters in six countries. This volume addresses debates and analysis from the fields of political science in relation to the process of European integration, EU policymaking and public participation and opinion-formation. It also outlines relevant media theory regarding the relationships between the media and democracy, and the media and identity formation. In this way, the book provides a valuable link between these two separate fields of investigation in an area that is of increasing interest to academics, students, politicians, and journalists.

«Emerging Media. Uses and Dynamics», LI, Xigen (Ed.) (2015)

1 de enero de 2015

LibrosTeorías de la comunicación y metodología

Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.1 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call; it is comprehensive examination of emerging media evolution and concurrent social interaction.

Emerging Media has three primary features:

Provides a comprehensive analysis of digital media use and online communication with empirical data

Contains studies that are both theoretical and empirical. These studies not only test the communication and other related theories in the age of digital media, but also provide new insights into the understanding of the important issues in digital media use and online communication with significant theoretical advances

Contains studies that use a variety of research methods and approaches, including surveys, content analysis and experiments

This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.

«The Routledge Companion to Advertising and Promotional Culture», McALLISTER, Matthew P.; WEST, Emily (Eds.) (2015)

1 de enero de 2015

LibrosPublicidad y comunicación organizacional

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

The book contains eight sections:

Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice.

Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment.

Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice.

Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces.

Identities analyzes the ways that advertising constructs images and definitions of groups — such as gender, race and the child — through industry labor practices, marketing, as well as through representation in advertising texts.

Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education.

Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships.

The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste.

With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

«Communication and Sex-role Socialization», BERRYMAN-FINK, Cynthia; BALLARD-REISCH, Deborah; NEWMAN, Lisa H. (Eds.) (2015)

1 de enero de 2015

LibrosSociología de la comunicación

Originally published in 1993. The essays in this book collectively seek to illuminate the role of communication and sex-role socialization throughout the life cycle. Section 1 addresses some important issues and behaviours that have an impact on the beginnings of the socialization process. Section 2 covers socialization later on in relationships, the workplace and the political arena while section 3 looks at manifestations of socialization through communication strategies and skills. Finally section 4 addresses ways to alter socialization through instructional practices in higher education.

The approach to studying sex-role socialization varies by perspective and methodology and conclusions are interpreted in diverse ways but the results have been very similar and the research in this volume shows that the socialization of males and females continues to reinforce male dominance despite women’s advancement toward equal status in society. This work is of interest in the fields of sociology, psychology, anthropology and women’s studies as well as communication.

«Race(ing) Intercultural Communication. Racial Logics in a Colorblind Era», MOON, Dreama G.; HOLLING, Michelle A. (Eds.) (2015)

1 de enero de 2015

LibrosSociología de la comunicación

Race(ing) Intercultural Communication signals a crucial intervention in the field, as well as in wider society, where social and political events are calling for new ways of making sense of race in the 21st century. Contributors to this book work at multiple intersections, theoretically and methodologically, in order to highlight relational (im)possibilities for intercultural communication. Chapters underscore the continuing importance of studying race, and the diverse mechanisms that maintain racial logics both in the U. S. and globally. In the so-called ‘post-racial’ era in which we live, not only are disrupting notions of colour-blindness crucially important, but so too are imagining new ways of thinking through racial matters.

Ranging from discussions of new media, popular culture, and political discourse, to resistance literature, gay culture, and academia, contributors produce incisive analyses of the operations of race and white domination, including the myriad ways in which these discourses are reproduced and disrupted. This book was originally published as a special issue of the Journal of International and Intercultural Communication.

«Organizations, Communication, and Health», HARRISON, Tyler R.; WILLIAMS, Elizabeth A. (Eds.) (2015)

1 de enero de 2015

LibrosPublicidad y comunicación organizacional

Organizations, Communication, and Health focuses on theories and constructs of organizational communication and their relationship to health. The goal of the volume is to offer a current picture of organizational and organizing processes and practices related to health.

Research in the area of health communication has expanded in recent years, and this research has advanced understandings of campaigns, patient/provider interactions, and social support. However, a gap in the area of health, organizations, and organizing processes emerged, a niche this volume fills. It does so by having chapters identify an organizational theory or organizing process and how aspects of that theory relate to health. Chapters discuss how to marry theory to practice and the other factors (e.g., organizational structure, role, occupation, industry, or environment) that need to be considered in the process of utilizing the theory in organizations.

This volume, aimed at advanced undergraduate and graduate students studying health communication, as well as health professionals, provides useful theory and practice related the organizations and health, and issues a call for further theorizing on the practice of health communication in organizations.

«Rhetorical Delivery and Digital Technologies. Networks, Affect, Electracy», MOREY, Sean (2015)

1 de enero de 2015

LibrosTecnologías de la comunicación

This book theorizes digital logics and applications for the rhetorical canon of delivery. Digital writing technologies invite a re-evaluation about what delivery can offer to rhetorical studies and writing practices. Sean Moreyargues that what delivery provides is access to the unspeakable, unconscious elements of rhetoric, not primarily through emotion or feeling as is usually offered by previous studies, but affect, a domain of sensation implicit in the (overlooked) original Greek term for delivery, hypokrisis. Moreover, the primary means for delivering affect is both the logic and technology of a network, construed as modern, digital networks, but also networks of associations between humans and nonhuman objects. Casting delivery in this light offers new rhetorical trajectories that promote its incorporation into digital networked-bodies. Given its provocative and broad reframing of delivery, this book provides original, robust ways to understand rhetorical delivery not only through a lens of digital writing technologies, but all historical means of enacting delivery, offering implications that will ultimately affect how scholars of rhetoric will come to view not only the other canons of rhetoric, but rhetoric as a whole.

«The Routledge Companion to Media & Gender», CARTER, Cynthia; STEINER, Linda; McLAUGHLIN, Lisa (Eds.) (2015)

1 de enero de 2015

LibrosSociología de la comunicación

The Routledge Companion to Media and Gender offers a comprehensive examination of media and gender studies, charting its histories, investigating ongoing controversies, and assessing future trends.

The 59 chapters in this volume, written by leading researchers from around the world, provide scholars and students with an engaging and authoritative survey of current thinking in media and gender research.

The Companion includes the following features:

With each chapter addressing a distinct, concrete set of issues, the volume includes research from around the world to engage readers in a broad array of global and transnational issues and intersectional perspectives.

Authors address a series of important questions that have consequences for current and future thinking in the field, including postfeminism, sexual violence, masculinity, media industries, queer identities, video games, digital policy, media activism, sexualization, docusoaps, teen drama, cosmetic surgery, media Islamophobia, sport, telenovelas, news audiences, pornography, and social and mobile media.

A range of academic disciplines inform exploration of key issues around production and policymaking, representation, audience engagement, and the place of gender in media studies.

The Routledge Companion to Media and Gender is an essential guide to the central ideas, concepts and debates currently shaping media and gender research.