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«Business Communication. Rethinking your professional practice for the post-digital age, 2nd Edition», HARTLEY, Peter; CHATTERTON, Peter (2015)

1 de enero de 2015

LibrosPublicidad y comunicación organizacional

Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success.

This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication.

With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come.

«Mass Communications Research Methods. A Step-by-Step Approach», HSIA, H.J. (2015)

1 de enero de 2015

LibrosTeorías de la comunicación y metodología

Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

«Ecology, Writing Theory, and New Media. Writing Ecology», DOBRIN, Sidney I. (Ed.) (2015)

1 de enero de 2015

LibrosTeorías de la comunicación y metodología

Moving beyond ecocomposition, this book galvanizes conversations in ecology and writing not with an eye toward homogenization, but with an agenda of firmly establishing the significance of writing research that intersects with ecology. It looks to establish ecological writing studies not just as a legitimate or important form of writing research, but as paramount to the future of writing studies and writing theory. Complex ecologies, writing studies, and new-media/post-media converge to highlight network theories, systems theories, and posthumanist theories as central in the shaping of writing theory, and this study embraces work in these areas as essential to the development of ecological theories of writing. Contributors address ecological theories of writing by way of diverse and promising avenues, united by the underlying commitment to better understand how ecological methodologies might help better inform our understanding of writing and might provoke new theories of writing. Ecology, Writing Theory, and New Media fuels future theoretical conversations about ecology and writing and will be of interest to those who are interested in theories of writing and the function of writing.

«Global Writing for Public Relations. Connecting in English with Stakeholders and Publics Worldwide», FLOWERS, Arhlene A. (2015)

1 de enero de 2015

Comunicación y culturaLibros

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.

Global Writing for Public Relations offers the following features:

Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization;

An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials;

Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences;

Storytelling skills that help writers craft compelling content;

Real-world global examples from diverse industries that illustrate creative solutions;

Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses;

Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and

Supplemental online resources for educators and students.

English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

«The International History of Communication Study», SIMONSON, Peter; PARK, David W. (Eds.) (2015)

1 de enero de 2015

Historia de la comunicaciónLibros

The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnational flows of ideas, institutions, publications, and people, it offers the most comprehensive picture to date of the global history of communication research and education.

This volume reaches into national and regional areas that have not received much attention in the scholarship until now, including Asia, Latin America, Africa, and the Middle East alongside Europe and North America. It also covers communication study outside of academic settings: in international organizations like UNESCO, and among commercial and civic groups. It moves beyond the traditional canon to cover work by forgotten figures, including women scholars in the field and those outside of the United States and Europe, and it situates them all within the broader geopolitical, institutional, and intellectual landscapes that have shaped communication study globally.

Intended for scholars and graduate students in communication, media studies, and journalism, this volume pushes the history of communication study in new directions by taking an aggressively international and comparative perspective on the historiography of the field. Methodologically and conceptually, the volume breaks new ground in bringing comparative, transnational, and global frames to bear, and puts under the spotlight what has heretofore only lingered in the penumbra of the history of communication study.

«Human Communication. Theoretical Explorations», SILVERSTEIN, Albert (Ed.) (2015)

1 de enero de 2015

LibrosTeorías de la comunicación y metodología

Originally published in 1974. This is an introductory text on the basic processes in communication with each chapter written by an eminent theorist in one of the main disciplines dealing with communication. It both surveys the range of issues and presents the individual author’s personal theoretical approach in each case. Though introductory, the chapters here, while attempting to be representative and to avoid unnecessary jargon, are careful to not oversimplify. Each author presents an original thesis providing a first-hand glimpse of scholarly work in the discipline showing the great diversity among the approaches and levels of analysis used in the study of communication. Of great usefulness to students of psychology, language, linguistics, media and social history.

«Metodologías participativas. Sociopraxis para la creatividad social», Varios Autores (2015)

1 de enero de 2015

LibrosSociología de la comunicación

Este libro es una herramienta útil para, participativamente, formular problemáticas socioecoculturales y planificar el modo de resolverlas.

Tres don los capítulos que lo estructuran. El primero está dedicado a los fundamentos teóricos y metodológicos, el segundo a las técnicas y prácticas investigadoras de los procesos participativos; y en el tercero se exponen algunas experiencias desarrolladas mediante metodologías participativas.

Esta publicación está recomendada para agentes de desarrollo local, educadores y educadoras de calle, dimanizadores/as sociales, estudiantes y profesionales de las ciencias sociales, personal técnico de la investigación y acción social y para los y las activistas de movimientos y colectivos sociales.

«Audience Research Methodologies. Between Innovation and Consolidation», PATRIARCHE, Geoffroy; BILANDZIC, Helena; JENSEN, Jakob Linaa; JURIŠIĆ, Jelena (Eds.) (2015)

1 de enero de 2015

LibrosTeorías de la comunicación y metodología

The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.1 technologies as research tools.

«Representation», KIDD, Jenny (2015)

1 de enero de 2015

Comunicación y culturaLibros

Written especially for undergraduate students, Representation synthesises and updates our understandings of representation – and the tools for its analysis – for use in the new mediascape.

Jenny Kidd uses an engaging range of current examples and a lively style to explore a number of key questions reflecting existing and contemporary debates about representation.

These key questions include: Who ‘owns’ and manages representations? Whose realities are foregrounded, and whose are consigned to invisibility? To what extent are increased opportunities for self-representation altering the landscape? And what happens to representation within the noisy, playful and often subversive communications of the Internet?

Kidd considers the political, social and cultural importance of representation across a broad spectrum of cultural and creative industries.

This examination of the relationship between media/cultural representations and the construction of reality, identity and society makes it an ideal text for students that need to get to grips with this core thematic of media and cultural studies.

«Oversharing: Presentations of Self in the Internet Age. 2nd Edition», AGGER, Ben (2015)

1 de enero de 2015

LibrosSociología de la comunicación

People ‘overshare’ when they interact with others through the screens of computers and smartphones. Oversharing means to divulge more of their inner feelings, opinions and sexuality than they would in person, or even over the phone. Text messaging, Facebooking, tweeting, camming, blogging, online dating, and internet porn are vehicles of this oversharing, which blurs the boundary between public and private life. This book examines these ‘presentations of self’, acknowledging that we are now much more public about what used to be private. With this second edition, Agger adds a new chapter on whether privacy is possible that addresses selfies, job loss due to oversharing, the surveillance state, and examples of when the private should go public.