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«Aging, Communication, and Health. Linking Research and Practice for Successful Aging», HUMMERT, Mary Lee; NUSSBAUM, Jon F. (Eds.) (2015)

1 de enero de 2015

This collection highlights the current efforts by scholars and researchers to understand the aging process as it relates to the health of older adults. With contributions from international scholars in communication, psychology, public health, medicine, nursing, and other areas, this volume emphasizes communication as a critical research, education, policy, and practice issue for the design, provision, and evaluation of health and social services for older adults. Organized into sections addressing communication developments in the healthcare arena, issues in provider-patient communication, and the relationships between family communication and health. The chapters cover critical topics related to successful aging, such as Alzheimer's disease, managed care and older adults, communication issues of severe dementia, and healthcare decision-making within families.

The editors have designed this volume to be accessible to a broad audience, including scholars and students of aging and communication, healthcare practitioners with older clients, and aging individuals and their families who are pursuing strategies for successful aging. The chapters represent the highest levels of current scholarship on communication, aging, and health, providing a strong foundation for future research. Each contribution also addresses the applied implications of this research, offering practical guidance to readers dealing with these issues in their own lives. As a whole, Aging, Communication, and Health represents a major advance toward understanding the importance and application of communication for successful aging.

«A Social History of Contemporary Democratic Media», DREW, Jesse (2015)

1 de enero de 2015

Historia de la comunicaciónLibros

The last few decades have helped dispel the myth that media should remain driven by high-end professionals and market share. This book puts forward the concept of "communications from below" in contrast to the "globalization from above" that characterizes many new developments in international organization and media practices. By examining the social and technological roots that influence current media evolution, Drew allows readers to understand not only the Youtubes and Facebooks of today, but to anticipate the trajectory of the technologies to come.

Beginning with a look at the inherent weaknesses of the U.S. broadcasting model of mass media, Drew outlines the early 1961s and 1970s experiments in grassroots media, where artists and activists began to re-engineer electronic technologies to target local communities and underserved audiences. From these local projects emerged national and international communications projects, creating production models, social networks and citizen expectations that would challenge traditional means of electronic media and cultural production. Drew’s perspective puts the social and cultural use of the user at the center, not the particular media form. Thus the structure of the book focuses on the local, the national, and the global desire for communications, regardless of the means.

«Les nuits de place blanche», STRÖMHOLM, Christer (2015)

1 de enero de 2015

Expresiones audiovisualesLibros

La portada del libro anuncia ya cómo será el adentrarse en las noches de Christer Strömholm. El azul oscuro profundo abre paso para encontrarse de frente con su serie sobre los transexuales, realizada en París, entre 1958 y 1968. El fotógrafo sueco (1918-2102) se sumerge en la vida nocturna de este barrio cercano a la plaza Pigalle, un sitio donde convivía y coexistía la comunidad transexual y travesti. Sus imágenes son cercanas, de confianza. La presencia del fotógrafo no inhibe a los sujetos fotografiados, por los que se adivina su familiaridad y respeto con la comunidad. De hecho Strömholm, considerado el padre de la fotografía contemporánea sueca, consideraba este trabajo una muestra de la libertad que cada ser humano tiene para elegir su vida e identidad. En la primera edición del libro –la cual fue de ETC/Johan Ehrenberg en 1983–, el autor señala: “Son imágenes que datan de hace mucho tiempo, del tiempo en el que De Gaulle era presidente y Francia estaba en guerra con Argelia. Son imágenes de personas con las que compartía mi vida y creo haber llegado a comprender. Son imágenes de mujeres nacidas bi9lógicamentye hombres a quienes llamamos `transexuales´. Yo les he llamado `mis amigas de la Plance Blanche´. Esta amistad nació aquí, a principios de los sesenta y todavía continúa”.

«SEO. Introducción a la disciplina del posicionamiento en buscadores», SERRANO-COBOS, Jorge (2015)

1 de enero de 2015

LibrosTecnologías de la comunicación

¿El SEO es fácil? ¿Difícil? Todo depende. Este libro aporta pistas para desarrollar una estrategia de acciones tácticas que lleven a un posicionamiento estable y ético desde cero en los motores de búsqueda de Internet, sin miedo a los cambios del algoritmo, para aquellos que no saben o que necesitan entender de optimización y posicionamiento en buscadores para coordinarse con otros profesionales.

El SEO es como una receta de cocina que admite mil variantes. El secreto está en los ingredientes, en el orden de cocción, en la organización de los distintos sabores. Es un arte, es una ciencia… El SEO es simplemente, apasionante.

«Networked China: Global Dynamics of Digital Media and Civic Engagement. New Agendas in Communication», CHEN, Wenhong; REESE, Stephen D. (Eds.) (2015)

1 de enero de 2015

LibrosSociedad de la información

The Internet and digital media have become conduits and locales where millions of Chinese share information and engage in creative expression and social participation. This book takes a cutting-edge look at the impacts and implications of an increasingly networked China. Eleven chapters cover the terrain of a complex social and political environment, revealing how modern China deals with digital media and issues of censorship, online activism, civic life, and global networks. The authors in this collection come from diverse geographical backgrounds and employ methods including ethnography, interview, survey, and digital trace data to reveal the networks that provide the critical components for civic engagement in Chinese society.

The Chinese state is a changing, multi-faceted entity, as is the Chinese public that interacts with the new landscape of digital media in adaptive and novel ways. Networked China: Global Dynamics of Digital Media and Civic Engagement situates Chinese internet in its complex, generational context to provide a full and dynamic understanding of contemporary digital media use in China. This volume gives readers new agendas for this study and creates vital new signposts on the way for future research.

«The Troubled Rhetoric and Communication of Climate Change. The argumentative situation», EUBANKS, Philip (2015)

1 de enero de 2015

Comunicación y culturaLibros

Despite an overwhelming scientific consensus, climate change remains one of the most controversial issues of our time. Focusing on the rhetoric that surrounds the issue of climate change, this groundbreaking book analyses why the debate continues to rage and examines how we should argue when winning the argument really matters.

Going beyond routine condemnations of the wildest statements made by religious fundamentalists or spokespeople for fossil fuel interests, the book explains the mutually exacerbating problems that permit many of us greet catastrophic predictions with an equivocal shrug. It argues that the argumentative situation around climate change makes a certain kind of skepticism – "fair-minded skepticism" – not only possible but likely. The book also strikes a hopeful note, reminding us that people do change their minds in response to effective argumentation that appeals to deeply shared values.

Offering new insight into an ongoing academic discussion about the nature of argument and how it can be undertaken more effectively and ethically, as well as a new perspective on the rhetoric of science and technology, this book will be a valuable resource to students and scholars of climate change, environmental humanities, rhetoric, environmental communication, sociology and science and technology studies.

«The Press We Deserve», BOSTON, Richard (Ed.) (2015)

1 de enero de 2015

LibrosPeriodismo

Originally published in 1971. This book takes an extremely critical look at the British Press and explodes complacently held views of the time about the merits and virtues of British newspapers. From its polemical introduction by the editor it continues with chapters by a strong host of contributors to set the press in historical context, consider Fleet Street’s methods, and look at the effect of advertising. Particular aspects investigated are that of women’s journalism, sport, financial journalism and reviewing. Final chapters look at the underground, fringe press, provincial papers, and a comparison with other countries’ press.

«Engaging the Public with Climate Change. Behaviour Change and Communication», WHITMARSH, Lorraine; O'NEILL, Saffron; LORENZONI, Irene (Eds.) (2015)

1 de enero de 2015

LibrosTeorías de la comunicación y metodología

Despite increasing public awareness of climate change, our behaviours relating to consumption and energy use remain largely unchanged. This book answers the urgent call for effective engagement methods to foster sustainable lifestyles, community action, and social change. Written by practitioners and academics, the chapters combine theoretical perspectives with case studies and practical guidance, examining what works and what doesn't, and providing transferable lessons for future engagement approaches. Showcasing innovative thought and approaches from around the world, this book is essential reading for anyone working to foster real and lasting behavioural and social change.

«Powermatics. A Discursive Critique of New Communications Technology», FINLAY – DE MONCHY, Marike (2015)

1 de enero de 2015

LibrosTecnologías de la comunicación

Originally published in 1987. This critical work is an exploration of new communications technology in its social context, as a social discourse determined by other forms of inter-play. The author refers to Weber, Innis, Habermas and Foucault to develop her argument.

«Strategic Public Relations Management. Planning and Managing Effective Communication Campaigns», WEINTRAUB AUSTIN, Erica; PINKLETON, Bruce E. (2015)

1 de enero de 2015

LibrosPublicidad y comunicación organizacional

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

New to the third edition:

New examples on the effective use of digital communication and online research tools;

Updated guidance on researching using digital tools and social media;

New examples that provide a more accessible pathway to real-world application.

In addition to these new features, the book covers:

Creating a framework for planning;

Up-to-date research tools and how to develop a research plan;

Gathering useful data for strategic guidance;

Real-world examples that provide readers with realistic cases and situations;

Applying theory to professional practice.

The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.