«Popular Television in Eastern Europe During and Since Socialism», HAVENS, Timothy; IMRE, Anikó; LUSTYIK, Katalin (Eds.) (2015)

 

Expresiones audiovisualesLibros

This collection of essays responds to the recent surge of interest in popular television in Eastern Europe. This is a region where television's transformation has been especially spectacular, shifting from a state-controlled broadcast system delivering national, regional, and heavily filtered Western programming to a deregulated, multi-platform, transnational system delivering predominantly American and Western European entertainment programming. Consequently, the nations of Eastern Europe provide opportunities to examine the complex interactions among economic and funding systems, regulatory policies, globalization, imperialism, popular culture, and cultural identity.This collection will be the first volume to gather the best writing, by scholars across and outside the region, on socialist and postsocialist entertainment television as a medium, technology, and institution.

«Corporate Social Responsibility, Sustainability and Public Relations. Negotiating Multiple Complex Challenges», POMPPER, Donnalyn (2015)

 

LibrosPublicidad y comunicación organizacional

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability.

This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 110 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.

«Communications and the 'Third World'», REEVES, Geoffrey (2015)

 

LibrosTeorías de la comunicación y metodología

Originally published in 1971. An introduction to the rapidly-changing field of modern communications at the time, this book brings together a wide range of literature from Africa, Asia and Latin America. It presents a critical revaluation of the dominant theoretical perspectives which informed Third World communications studies, and it challenges popular and often greatly misinformed perceptions of the nature and the uniformity of current Third World communications. The author gives an account of the significant shifts in the theoretical orientation of cultural analysis in Third World societies, explaining the vast differences between these societies in their levels of industrialization, communications and cultural production, and their ability to utilize modern mass communications and business-oriented technologies. He reveals that the differences can sometimes be greater than those between advanced capitalist and Third World countries, and comes to reject the usefulness of the concept of "Third World" in understanding the nature of communications systems in different national societies.

«Cultivating Cosmopolitanism for Intercultural Communication. Communicating as a Global Citizen», SOBRÉ-DENTON, Miriam; BARDHAN, Nilanjana (2015)

 

Comunicación y culturaLibros

This book engages the notion of cosmopolitanism as it applies to intercultural communication, which itself is undergoing a turn in its focus from post-positivistic research towards critical/interpretive and postcolonial perspectives, particularly as globalization informs more of the current and future research in the area. It emphasizes the postcolonial perspective in order to raise critical consciousness about the complexities of intercultural communication in a globalizing world, situating cosmopolitanism—the notion of global citizenship—as a multilayered lens for research. Cosmopolitanism as a theoretical repertoire provides nuanced descriptions of what it means to be and communicate as a global citizen, how to critically study interconnectedness within and across cultures, and how to embrace differences without glossing over them. Moving intercultural communication studies towards the global in complex and nuanced ways, this book highlights crucial links between globalization, transnationalism, postcolonialism, cosmopolitanism, social injustice and intercultural communication, and will help in the creation of classroom spaces devoted to exploring these links. It also engages the links between theory and praxis in order to move towards intercultural communication pedagogy and research that simultaneously celebrates and interrogates issues of cultural difference with the aim of creating continuity rather than chasms. In sum, this book orients intercultural communication scholarship firmly towards the critical and postcolonial, while still allowing the incorporation of traditional intercultural communication concepts, thereby preparing students, scholars, educators and interculturalists to communicate ethically in a world that is simultaneously global and local.

«Media Management and Economics Research in a Transmedia Environment», ALBARRAN, Alan B. (Ed.) (2015)

 

Economía de la comunicaciónLibros

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2112 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

«Communication Policy in Developed Countries», EDGAR, Patricia; RAHIM, Syed A. (Eds.) (2015)

 

Estructura y políticas de la comunicaciónLibros

Originally published in 1983. This book presents a description and critical analysis of the communication systems and policy at the time in the United States, United Kingdom, Canada, the Federal Republic of Germany, Sweden, Australia and New Zealand. It examines the technological and cultural forces shaping policy and communications development, and begins with a chapter presenting a review of the international context and of the conceptual frameworks suggested by scholars concerned with communication policy. Other chapters highlight the common trends among countries, and analyses the unique nature of policy and communications development in each country based on its cultural foundation.

All the contributions reflect a common theme which relates to the two distinct sources from which a nation’s communication policy can be studied – official statements about goals and means, and observable results of communication decisions and practices.

«The Networked Young Citizen. Social Media, Political Participation and Civic Engagement», LOADER, Brian D.; VROMEN, Ariadne; XENOS, Michael (Eds.) (2015)

 

LibrosTeorías de la comunicación y metodología

The future engagement of young citizens from a wide range of socio-economic, ethnic and cultural backgrounds in democratic politics remains a crucial concern for academics, policy-makers, civics teachers and youth workers around the world. At a time when the negative relationship between socio-economic inequality and levels of political participation is compounded by high youth unemployment or precarious employment in many countries, it is not surprising that new social media communications may be seen as a means to re-engage young citizens. This edited collection explores the influence of social media, such as YouTube, Facebook, and Twitter, upon the participatory culture of young citizens.

This collection, comprising contributions from a number of leading international scholars in this field, examines such themes as the possible effects of social media use upon patterns of political socialization; the potential of social media to ameliorate young people’s political inequality; the role of social media communications for enhancing the civic education curriculum; and evidence for social media manifesting new forms of political engagement and participation by young citizens. These issues are considered from a number of theoretical and methodological approaches but all attempt to move beyond simplistic notions of young people as an undifferentiated category of ‘the internet generation’.

«Discursive Illusions in Public Discourse», BHATIA, Aditi (2015)

 

LibrosTeorías de la comunicación y metodología

This book presents a unique perspective into the investigation and analysis of public discourses, such as those of the environment, politics, and social media, springing from issues of key relevance to contemporary society, including the War on Terror, the ‘Arab Spring’, and the climate-change debate. Employing a qualitative approach, and drawing on data which comprises both written and spoken discourses, including policy documents, political speeches, press conferences, blog entries, informational leaflets, and corporate reports, the book puts forward a unique theoretical framework, that of the Discourse of Illusion. The research draws on discourse analysis, in order to develop and implement a multi-perspective framework that allows a closer look at the intentions of the producer/actor of various discourses, power struggles within social domains, in addition to the socio-political and historical contexts which influence the individual repositories of experience that create multiple, often contesting, arguments on controversial issues, consequently giving rise to discursive illusions. Discursive Illusions in Public Discourse: Theory and practice intensively explores the discourse of illusion within multifarious dimensions of contemporary public discourses, such as:

• Political Voices in Terrorism

• Activist Voices in New Media

• Corporate Voices in Climate Change

This book will particularly appeal to researchers working within the field of discourse analysis, and more generally for students of postgraduate research and specialists in the field of language, linguistics, and media. The book can also be used as a guide for non-specialists in better understanding the complexities of public discourses, and how they shape society’s perceptions of some key social and political issues.

«The Elements of Blogging. Expanding the Conversation of Journalism», LECCESE, Mark; LANSON, Jerry (2015)

 

LibrosPeriodismo

Becoming a blogger takes practice, hard work, and, ultimately, a passion for the craft. Whether you plan to blog on politics or parenting, The Elements of Blogging is designed to give you the skills and strategies to get started, to sustain your work, and to seek out a robust audience. This book is loaded with practical advice on important topics such as determining a niche, finding the best stories, and blogging effectively and ethically. It features examples from both amateur and professional bloggers that show the techniques for building an argument, finding a voice, crafting a headline, and establishing a brand.

Key features:

Real-world applicability. This book includes thumbnail profiles of bloggers and their sites, which illuminate key skills you will need to become an effective blogger
Interactivity. Each chapter features discussion points and exercises intended to get you to think about, reflect on, and apply the contents of each chapter
Creativity. While this book dives into software and plug-ins for bloggers, its main goal is to cover how to write blogs on a myriad of topics: news, opinion pieces, travel, politics, art, and more.

«Applied Communication Research Methods. Getting Started as a Researcher», BOYLE, Michael; SCHMIERBACH, Mike (2015)

 

LibrosTeorías de la comunicación y metodología

Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers.

Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including:

Research in Depth – examples of a concept being used in scholarly research

Reflect and React – thought-provoking problems and issues that promote reflection and discussion

Voices from Industry – Q&As with professionals working in communication industries

End-of-unit activities – exercises that reinforce concepts and content

Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers.

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