«A Companion to German Cinema», GINSBERG, Terri; MENSCH, Andrea (ed) (2011)

 

Expresiones audiovisualesLibros

A Companion to German Cinema offers a wide-ranging collection of essays demonstrating state-of-play scholarship on German cinema at a time during which cinema studies as well as German cinema have once again begun to flourish. •Offers a careful combination of theoretical rigor, conceptual accessibility, and intellectual inclusiveness
•Includes essays by well-known writers as well as up-and-coming scholars who take innovative critical approaches to both time-honored and emergent areas in the field, especially regarding race, gender, sexuality, and (trans)nationalism
•Distinctive for its contemporary relevance, reorienting the field to the global twenty-first century
•Fills critical gaps in the extant scholarship, opening the field onto new terrains of critical engagement

«Human rights and a changing media landscape», HAMMARBERG, Thomas (ed) (2011)

 

LibrosSociología de la comunicación

Foreword: Media freedom in Europe

The media play an enormously important role in the protection of
human rights. They expose human rights violations and offer an arena
for different voices to be heard in public discourse. Not without reason,
the media have been called the Fourth Estate – an essential addition
to the powers of the executive, the legislature and the judiciary.
However, the power of the media can also be misused to the extent
that the very functioning of democracy is threatened. Some media
outlets have been turned into propaganda megaphones for those in
power. Others have been used to incite xenophobic hatred and violence
against minorities and other vulnerable groups.
The purpose of journalism is not to please those who hold power or to
serve as the mouthpiece of governments. Journalists report, investigate
and analyse, they inform us about politics, religion, celebrities, the arts,
sports, revolutions and wars. They entertain and sometimes annoy us.
But most important of all, they are “public watchdogs”.
This role is fundamental for democracy. Free, independent and pluralistic
media based on freedom of information and expression are a
core element of any functioning democracy.
Freedom of the media is also essential for the protection of all other
human rights. There are many examples where the misuse of power,
corruption, discrimination and even torture have come to light because
of the work of investigative journalists. Making the facts known to
the public is often the first, essential step in redressing human rights
violations and holding those in power accountable.
Public authorities, civil society and the international community, as
well as media owners and journalists’ organisations, all have important
roles to play that reach from law enforcement, education, monitoring
and setting universal standards to ethical conduct and self-regulation.
The way in which national legislation enshrines media freedom and its
practical application by the authorities reveals the state of democracy
in the country concerned.

[…]

«The Material Child. Growing up in Consumer Culture», BUCKINGHAM, David (2011)

 

LibrosSociología de la comunicación

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture?

The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education.

In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy.

Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

«Así se manipula al consumidor», LINDSTROM, Martin (2011)

 

LibrosPublicidad y comunicación organizacional

¿Crea adicción el iPhone? ¿Existen sustancias químicas que nos obligan a ser fieles a una marca de pintalabios? ¿Se puede persuadir a un bebé desde el momento en que está en el vientre de su madre?

Todas estas preguntas y muchas más encuentran su respuesta en el nuevo y revelador libro de Martin Lindstrom, Así se manipula al consumidor.

El experto en marketing acusa a la que ha sido su industria durante los últimos veinte años. Ser testigo privilegiado de todo lo que ocurría a puerta cerrada dentro de las grandes multinacionales ha permitido a Lindstrom exponer por primera vez la magnitud de los trucos y las trampas psicológicas que las empresas utilizan para lavarnos el cerebro y conseguir que compremos sus productos.

«Inventing the Medium. Principles of Interaction Design as a Cultural Practice», MURRAY, Janet H. (2011)

 

Comunicación y culturaLibros

Digital artifacts from iPads to databases pervade our lives, and the design decisions that shape them affect how we think, act, communicate, and understand the world. But the pace of change has been so rapid that technical innovation is outstripping design. Interactors are often mystified and frustrated by their enticing but confusing new devices; meanwhile, product design teams struggle to articulate shared and enduring design goals. With Inventing the Medium, Janet Murray provides a unified vocabulary and a common methodology for the design of digital objects and environments. It will be an essential guide for both students and practitioners in this evolving field.

Murray explains that innovative interaction designers should think of all objects made with bits–whether games or Web pages, robots or the latest killer apps–as belonging to a single new medium: the digital medium. Designers can speed the process of useful and lasting innovation by focusing on the collective cultural task of inventing this new medium. Exploring strategies for maximizing the expressive power of digital artifacts, Murray identifies and examines four representational affordances of digital environments that provide the core palette for designers across applications: computational procedures, user participation, navigable space, and encyclopedic capacity.

Each chapter includes a set of Design Explorations–creative exercises for students and thought experiments for practitioners–that allow readers to apply the ideas in the chapter to particular design problems. Inventing the Medium also provides more than 210 illustrations of specific design strategies drawn from multiple genres and platforms and a glossary of design concepts.

«Periodismo deportivo de calidad. Propuesta de un modelo de libro de estilo panhispánico para informadores deportivos», ROJAS TORRIJOS, José Luis (2011)

 

LibrosPeriodismo

Estudio en profundidad sobre la caracterización del periodismo deportivo en España y resto de países de habla hispana como un fenómeno singular que se ha desarrollado de forma extraordinaria en los últimos años forjando un lenguaje propio y diferenciado hasta convertirse actualmente en el producto periodístico de mayor éxito social. Al mismo tiempo, aporta una reflexión académica sobre las debilidades de las que adolece esta área de especialización informativa en una serie de aspectos que, tanto desde el punto de vista ético como del lingüístico, son manifiestamente mejorables. Por último, plantea la necesidad de hacer extensible a este ámbito periodístico la aplicación de unos estándares para la consecución de un producto informativo de mayor calidad y ofrece diferentes propuestas de mejora. Entre ellas, sobresale la formulación de un modelo de libro de estilo panhispánico para informadores deportivos.

Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles. Ver aviso legal y política de cookies