Sociología de la comunicación

La comunicación de la salud experimenta hoy el cambio más profundo de su historia. Los nuevos canales, la irrupción de Internet y la redefinición de los sistemas sanitarios exigen una comprensión desde un enfoque multidisciplinar. Este libro intenta interpretar alguna de las claves más importantes relacionadas con este proceso de transformación. Académicos y expertos en la gestión del conocimiento biomédico aportan aquí su visión con la intención de acercarse a la esencia de esta nueva forma de comunicar y, en definitiva, contribuir a construir las bases de un nuevo modelo comunicativo.

Climate change has been a significant area of scientific concern since the late 1971s, but has only recently entered mainstream culture and politics. However, as media coverage of climate change increases in the twenty-first century, the gap between our understanding of climate change and climate action appears to widen. 


In this timely book, Julie Doyle explores how practices of mediation and visualisation shape how we think about, address and act upon climate change. Through historical and contemporary case studies drawn from science, media, politics and culture, Mediating Climate Change identifies the representational problems climate change poses for public and political debate. It offers ways forward by exploring how climate change can be made more meaningful through, for example, innovative forms of climate activism, the reframing of meat and dairy consumption, media engagement with climate events and science, and artistic experimentation. 



Doyle argues that cultural discourses have problematically situated nature and the environment as objects externalised from humans and culture. Mediating Climate Change calls for a more nuanced understanding of human-environmental relations, in order for us to be able to more fully imagine and address the challenges climate change poses for us all.

In midcentury America, the public opinion polling enterprise faced a crisis of legitimacy. Every major polling firm predicted a win for Thomas Dewey over Harry Truman in the 1948 presidential election—and of course they all got it wrong. This failure generated considerable criticisms of polling and pollsters were forced to defend their craft, the quantitative analysis of public sentiment.

Pathways to Polling argues that early political pollsters, market researchers, and academic and government survey researchers were entrepreneurial figures who interacted through a broad network that was critical to the growth of public opinion enterprises. This network helped polling pioneers gain and maintain concrete, financial support to further their discrete operations. After the Truman-Dewey debacle, such links helped political polling survive when it could have just as easily been totally discredited. Amy Fried demonstrates how interactions between ideas, organizations, and institutions produced changes in the technological, political, and organizational paths of public opinion polling, notably affecting later developments and practice. Public opinion enterprises have changed a good deal, in the intervening half century, even as today’s approaches have been deeply imprinted by these early efforts.

Los medios de comunicación están al servicio de los intereses del poder, de las pugnas ideológicas, de los grupos de presión, de la lógica capitalista, del consumismo, de las marcas, de la alienación, de la opulencia, de los estereotipos… De la mercantilización de la cultura.

Pero también en la prensa, la radio, el cine, la televisión, la publicidad e Internet se han creado espacios para la pluralidad, el diálogo, la reflexión, la crítica constructiva, la solidaridad, la convivencia, la diversidad, la trans­misión de valores… Para la contracultura.

La participación en el deporte es un fenómeno verdaderamente global. Los deportes favoritos de cada país puedes cambiar, pero la afición es una constante que no entiende de fronteras. Este libro incluye a todos aquellos que participan en el hecho deportivo ya sean aficionados, deportistas o miembros de la industria deportiva. Además de los canales tradicionales, los importantes avances de hoy en día en los medios de comunicación ayudan a los aficionados al deporte a seguir a sus propios equipos a través de paquetes de televisión de lujo, chats por Internet o actualizaciones mediante mensajes de texto. En este proceso, los medios de comunicación deportivos adquieren una gran cantidad de poder ya que actúan como filtros de información capaces de construir historias y argumentos que condicionan nuestras percepciones sobre temas sociales, políticos o históricos, incluso dictando lo que socialmente está dentro o fuera de la norma. Entender cómo el deporte puede afectar directamente nuestra vida cotidiana es fundamental para desarrollar cierto sentido crítico antes los medios de comunicación deportivos y para convertir al aficionado en un consumidor concienciado. A través del análisis de la práctica del deporte o para cualquiera que desee comprender los motivos de su enorme impacto en la sociedad moderna.

This book is an anthology of work by critical media scholars, media makers, and activists who are committed to advancing social justice. Topics addressed include but are not limited to international media activist projects such as the Right to Communication movement and its corollaries; the importance of listening and enacting policies that advance democratic media; regional and local media justice projects; explorations of the challenges the era of participatory media pose to public media; youth and minority media projects and activism; ethical dilemmas posed by attempts to democratize access to media tools; the continued marginalization of feminist perspectives in international policy venues; software freedom and intellectual property rights; video activism in both historical and contemporary contexts; internet strategies for defending dissenting voices; and five accounts by prominent scholar/activists of their lifelong struggles for media justice.

Nuestra propuesta prioriza el estudio del riesgo como forma de comunicación, tratando la institucionalización y profesionalización de la comunicación del riesgo, las expectativas de los beneficios y la proliferación de los miedos como mediadores de cambios sociopolíticos de gran alcance que merecen ser desentrañados. Proponemos una hoja de ruta orientada a construir una teoría de la comunicación de riesgo sustantiva, capaz de inspirar proyectos de investigación acordes con las sociedades mediadas y mediatizadas propias de nuestro entorno tecnológico y científico global. La reconsideración de los efectos de los medios abre horizontes inexplorados hacia la comunicación social, científica e institucional. Nos dirigimos a investigadores que apuestan, en nuestros tiempos inciertos, por la centralidad comunicativa. Las diferencias culturales en la gestión del riesgo y el miedo como forma de comunicación en nuestras sociedades mediadas globales marcarán los temas estratégicos de la agenda mundial en las próximas décadas.

The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory. •Brings together a collection of new, cutting-edge research exploring a number of different facets of the broad relationship between gender and media
•Moves beyond associating gender with man/woman and instead considers the relationship between the construction of gender norms, biological sex and the mediation of sex and sexuality
•Offers genuinely new insights into the complicated and complex set of relations which exist between gender, sex, sexualities and the media
•Essay topics range from the continuing sexism of TV advertising to ways in which the internet is facilitating the (re)invention of our sexual selves.

This book documents and analyzes transnational research on youth media production and distribution projects both in and out of school. With comprehensive theoretical analyses, notes, and bibliographies, each chapter includes a case study, illuminating the variety and diversity of youth media projects around the world. Contributors span multiple disciplines and regions, and their perspectives provide a rich and comparative resource for readers.
The information gathered here is a valuable tool in assessing the potential of youth media programs; the book intends to make positive contributions to youth media practices, scholarship, policy, and advocacy, and ultimately, to help young people around the world think, feel, and act like powerful and expressive participants in their local and global multi-mediated realities.
An accompanying website provides a comprehensive and up-to-date list of programs, projects, research reports, and publications relating to youth media – an important resource for scholars and students in the field.

At the turn of the twentieth century, Greece and Spain saw an influx of immigrants from developing nations. And as their foreign populations grew, both countries’ national media were there to document the change – in the process shaping perceptions of the immigrant groups by their new countries and the world. Picturing Immigration offers a comparative study of the photojournalistic framing of immigrants in these two southern European nations, which were recently transformed from senders to receivers of migrants. Going beyond traditional media analysis, it focuses on images rather than text to explore a host of hot topics, including media representation of minorities, immigration and stereotypes.