Corporate Communications: An International Journal (CCIJ) addresses the issues arising from the increased awareness that an organisation’s communications are part of the whole organisation, and that the relationship an organisation has with its external public requires careful management.
The responsibility for communications is increasingly being seen as part of every employee’s role and not simply the function of the marketing/PR departments. Corporate Communications: An International Journal (CCIJ) illustrates why communications are important and how best to implement a strategic communications plan.
The journal’s highly practical subject matter draws on a stimulating combination of articles, research, viewpoints and news to reflect both pure and applied research in corporate public relations, public affairs and corporate communications.
The journal will include (but not be limited to):
- How a company’s communications can affect profitability
- How effective employee communications can influence productivity and performance
- Press and media relations
- The growth and accessibility of information on central and local government affairs
- The value of investor relations and financial PR.
More information: Corporate Communications: An International Journal | Emerald Publishing (emeraldgrouppublishing.com)
